OUR STORY — BUILT FROM THE STREETS UP● EUROPEAN STREETWEAR ENGINEERED FOR THE NEXT GENERATION● NO MASS PRODUCTION. NO COMPROMISE.● OUR STORY — BUILT FROM THE STREETS UP● EUROPEAN STREETWEAR ENGINEERED FOR THE NEXT GENERATION● NO MASS PRODUCTION. NO COMPROMISE.●
The VRSE Story
Born in Europe.

Two cities. One vision. A label built not for the market — but for the movement.

24
VRSE
Berlin / Accra — 2024
Chapter 01 — Origin
Where it
all began.

VRSE started as a conversation between two people who were tired of the same thing: European youth buying into American and East Asian streetwear codes that never really reflected their experience.

A. Müller, from Berlin's Neukölln neighbourhood, and K. Osei, raised between Accra and Amsterdam, found themselves asking the same question in 2024: Why is there no label that actually looks like us?

"We weren't chasing trends. We were chasing the feeling of putting on something and thinking — this was made for me."

Six months of research. A hundred fabric samples. Eighteen rejected logo concepts. And one shared conviction: if we were going to do this, we'd do it correctly or not at all.

The Road Here
How VRSE
Was Built
2023
The Conversation Starts
A. Müller and K. Osei meet at a fashion fair in Amsterdam. Over three hours, they realise they're building toward the same thing.
AMS
R&D
2024
Research & Development Phase
18 months of sourcing, testing, and rejecting. 3 manufacturing partners shortlisted. A design language starts to take shape.
2025
VRSE Studio Founded
Official registration. First team members join. The Shadow Series concept is locked. Community building begins.
EST
S26
2026
First Drop — Shadow Series
200 pieces. Limited. Considered. The beginning of something that refuses to be defined by anyone else's playbook.
What We Stand For
The VRSE
Code
01
Deliberate Scarcity
We never produce more than we need. Every drop has a fixed number. When they're gone, they're gone. This isn't a flex — it's a commitment to the people who care enough to show up.
02
Cultural Authenticity
Every design decision is filtered through lived experience, not market research. VRSE reflects the actual culture of the streets that shaped it — multi-ethnic, multi-city, multi-layered.
03
Material Integrity
We obsess over weight, texture, and construction. Nothing ships unless it passes the "Would I be proud wearing this in ten years?" test. Cheap is never an option.
04
Community First
Our founding members aren't customers — they're partners. Early access, direct comms from the studio, and a genuine stake in where VRSE goes next.
05
No Compromise
Not on ethics. Not on quality. Not on vision. We've walked away from faster timelines, bigger margins, and easier production runs. Because the work demands it.
06
Long Game
We're not here for a viral moment. We're building something that will matter in 20 years. Every drop adds to a body of work, not a feed. VRSE is a long-term creative act.
The People Behind It
Meet the
Founders
BERLIN
Creative Director
01
A. Müller
Co-Founder & Creative Director

Raised in Neukölln, Berlin. Spent 8 years in visual arts before realising clothes were the most democratic canvas. Obsessive about typography, negative space, and the way fabric falls. Doesn't own a suit.

ACCRA / AMS
Operations
02
K. Osei
Co-Founder & Brand Strategy

Between Accra and Amsterdam for most of his life. Built a deep understanding of what communities actually want versus what brands think they want. Comes from fashion retail, exits it to build something real.

"Streetwear is not about what you wear.
It's about who sees you when you walk in."
The VRSE Manifesto — SS/26
Ready to Be Part of It?
Join the
Founding
Circle.
Get Early Access → View Drops